Overview

Hidden away in the beauty of the the Australian bush and situated inside The Ken Duncan Gallery, The Sanctuary Cafe Erina is an ideal place to explore and indulge in alfresco dining in Spring and Summer and sit by the fire during winter. Although quiet and idyllic, this cafe was about to launch something big.

Challenge

As The Sanctuary Cafe neared the final stages of producing their own organic arabica coffee roast, they required a design agency to create the visual identity for their new product. This included designing and producing the packaging for the coffee beans, rethinking and redesigning the cafe dining and function menus and creating a custom takeaway coffee cup, while staying true to their original branding.

Solution

Working with the owner and head chef, we created a concepts and a strategy that not only gave their new products life, but tied in well with their already existing visual style. From design to packaging, we gave each step of the process razor sharp attention to detail, making sure none of the magic of The Sanctuary Cafe was lost in the process. The result was a visually stunning and appropriate visual strategy that not only saw their new line of coffee fly off the shelves, but was loved by their longstanding regular customers.

Results
Increased takeaway
coffee sales
Well received by locals
and tourists
Coffee blend continues
to sell out
Project provided great
return on investment