Overview

SpotGo are an Australian owned family company that produce a range of premium household cleaning products. SpotGo’s flagship product is their famous Carpet Spot Cleaner, backed by five other premium signature cleaning products. Every aspect of every SpotGo product is created locally, and for over 50 years the Small family who are behind the SpotGo brand, have had an unwavering commitment to household and commercial cleaning in Australia.

Challenge

As part of the Woolworths Australia Summer BBQ promotion, SpotGo wanted to create a nationwide campaign for one of their flagship products, the Premium Surface / BBQ Degreaser. The aim was to spread brand awareness leading up to key holiday periods, leading to an increase in sales at Woolworths locations across the country.

Solution

The solution was a fun and vibrant social media strategy, geo-targeting key locations around Australia with interesting, easy to understand and creative content about the sales event. We created a suite of promotional graphics for the Surface / BBQ Degreaser, this was complimented by a testimonial style commercial video that reached 65,000 view in a matter of days.

Results
Increase in overall website traffic and dwell time
248,379 total
Facebook reach
Increase in social
media following
90,000+ total
video views